Racing Through Time
Ford’s modern racing pedigree and its connection to the vintage cars at Laguna Seca.
Read article ↗About Me
I’m Pierce Shelby, a Dallas-based University of Oregon graduate with a B.S. in Public Relations and a minor in Sports Business.
My interests include audience research, campaign strategy, brand strategy, and communications. My past experience includes interning at TimePiece PR & Marketing, where I researched clients and audiences, wrote press releases, built targeted media lists, and supported client activities during Monterey Car Week.
Below is a selection of my published writing, interview-based work, and research and campaign projects.
Articles & Writing
Gen Z and Their Love of American Muscle
A column on how digital platforms, accessibility, and community connect younger enthusiasts with American muscle cars.
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Growing Up With the Shelby Legacy
A personal column about my family and my connection to automotive culture.
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Valerie Vargas: From Stage Lights to Corporate Heights
A profile based on my interview with AT&T marketing executive Valerie Vargas, covering her career, leadership, and approach to storytelling.
Read article ↗Research & Campaign Projects
Perplexity AI
Make the Case: Undergraduate Campaign
A proposed campaign for undergraduate adoption of Perplexity, including audience research and a campus hackathon series.
My contribution: I developed the pre-law audience segment, including the mock persona, mock interviews, and a real interview. I created the Make the Case hackathon-series tactic and helped with deliverables.
Red Star FC
Commercial Strategy & Stunt Marketing
Two papers exploring alternative kits and merchandise, followed by a two-tier activation proposal.
My contribution: I completed both assignments independently, including research, analysis, concepts, proposed budgets, and written recommendations.
Oregon Women’s Athletics
Attendance Campaign PR Plan
A proposed campaign addressing attendance barriers for women’s sporting events at the University of Oregon.
My contribution: I completed the primary research section, PR campaign budget, and implementation plan.
Campaigns shown here are proposals, not implemented results. The Perplexity work includes real and mock research, identified in the project materials. Original team credits remain in the linked documents.
The United Narrative
My independent football commentary and opinion blog.